Sweet Victory

Sweet Victory™ Sweet n’ Smoky Barbeque Rub

Fire up the grill and taste Sweet Victory.

Sweet Victory™ is our sweet, smoky, crowd-pleasing barbeque rub built for bold flavor without overpowering heat. A balanced blend of sweetness, savory spices, and a gentle kiss of smoke makes it an easy choice for everything from backyard chicken and ribs to pork, burgers, vegetables, and more.

Crafted with ingredients including sugar, sea salt, brown sugar, paprika, garlic, onion, black pepper, cumin, natural smoke flavor, pecan oil, and silica, Sweet Victory delivers rich color, beautiful bark, and that unmistakable live-fire flavor American Live Fire Barbeque is known for.

Generously season your meat before grilling, smoking, roasting, or cooking over an open flame. The sugars caramelize beautifully while the paprika, garlic, onion, cumin, and smoke create a deep, savory finish that keeps everyone coming back for another bite.

Sweet. Smoky. Mild. Revolutionary.

Whether you're firing up ribs for a weekend cookout, smoking a pork shoulder all day, or throwing chicken on the grill after work, Sweet Victory is ready to lead the charge.

American Live Fire Barbeque — Tastes Like July 4th, 1776.